Making Mobile User Friendly

If it looks cool.... it feels sophisticated. Almost regardless of whether it really is or not. When people choose to use a computer over a cell phone or tablet it is usually for one simple reason: what they are working on or looking for is not user friendly on a mobile device. This makes the user interface one of the most important parts of going mobile.  Whether you are using mobile to connect with your customers or using it to create larger efficiency in your business, the way the user interacts Read more [...]

Getting Started in Custom App Development

You know you need to do something mobile but have no idea where to get started.  No worries, this is a common issue. In the world of custom software there is no product to sell but rather a service to provide.  And that can be everything from creative ways to interact with your customers, creative ways to help improve business processes, to actual development of the software solutions. So getting started can be confusing, and in the confusion this may keep you from taking any action, or Read more [...]

Part 2 of 2 Mini Enterprise and Rapid Application Development

In the first post we talked about the background in rapid application development (RAD): where it comes from, when it is best used, the advantages and disadvantages, and much more. Now, in this post we will talk about how to actually integrate that into a business plan.  With RAD, smaller and smaller businesses can enjoy enterprise solutions such as bar code scanning for inventory management. Now, there are certain tools in a cell phone a business can use.  The goal of “enterprise” is to Read more [...]

Part 1 of 2: Mini Enterprise and Rapid Application Development

Enterprise is kind of a confusing term;  generally, an enterprise application is a piece of software that a business can use for their internal dealings. With the Mobile revolution, this software can be tailored for a mobile device and with the different hardware in mobile devices that can be utilized...well, let's just say there is a lot more possibilities, more in post two. Combine the possibilities with Rapid Application Development and now enterprise applications can be tailored to Read more [...]

Branding is Dead (Traditional Branding Anyways…)

Ok, that was a bold statement to make, but, here is what I am getting at: Companies spend millions of dollars for ‘Branding’ on TV, radio, and paper forms of media.  To define branding, think of it as a form of memory retention; they try to get consumers to remember their brand using jingles, funny commercials, etc to help the consumer remember the company when it comes time to make a decision or when they are out and about and need a certain product or service and don’t have time to research Read more [...]